TruRanking.com ("we", "us", or "our") respects your privacy and is committed to protecting it through this comprehensive policy. This Privacy Policy explains how we collect, use, and safeguard information from users of our website and services.

Last Updated: July 2025

Information We Collect

We collect information to provide better services to our users and improve our basketball analytics platform. The types of information we may collect include:

• Anonymous Usage Data: We use Google Analytics to track website traffic, page views, user behavior patterns, and site performance metrics. This data is aggregated and anonymous.
• Email Addresses: If you choose to subscribe to our updates, newsletters, or create an account, we collect your email address for communication purposes.
• Cookies and Tracking Technologies: We use cookies to enhance website functionality, remember your preferences, and serve relevant advertising content.
• Device and Browser Information: We automatically collect information about your device, browser type, operating system, and IP address for security and optimization purposes.

How We Use Your Information

We use the collected information for legitimate business purposes, including:

• Service Improvement: Analyzing usage patterns to enhance our basketball rankings, predictions, and overall user experience.
• Communication: Sending newsletters, updates about new features, or important site announcements to subscribers who have opted in.
• Advertising Optimization: Serving relevant advertisements through Google AdSense and measuring advertising effectiveness.
• Security and Fraud Prevention: Protecting our services and users from unauthorized access, spam, and malicious activities.
• Legal Compliance: Meeting our legal obligations and responding to lawful requests from authorities.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• Service Providers: We share data with trusted third-party services like Google Analytics and Google AdSense, which have their own privacy policies.
• Legal Requirements: We may disclose information when required by law, court order, or government regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.
• Consent: We may share information with your explicit consent for specific purposes.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You have several rights regarding your personal information:

• Access and Correction: You can request access to or correction of your personal information.
• Unsubscribe: You can opt out of marketing communications at any time using the unsubscribe link in emails.
• Cookie Control: You can manage cookie preferences through your browser settings.
• Data Deletion: You can request deletion of your personal information, subject to legal retention requirements.

Third-Party Services

Our website uses third-party services that may collect information used to identify you:

• Google Analytics: For website analytics and performance monitoring
• Google AdSense: For serving advertisements
• Google Tag Manager: For managing tracking codes and analytics

These services have their own privacy policies, which we encourage you to review.

Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify users of significant changes by posting the updated policy on our website with a new "Last Updated" date.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: info@truranking.com

We will respond to your inquiry within a reasonable timeframe and work to address any concerns you may have.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles.